Jean-Paul Klerks | Growth Partner for Ambitious Entrepreneurs

I'm Jean-Paul, Entrepreneur and Fractional GTM Leader

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Living in

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Amsterdam

Quick summary

I started freelancing in college as a digital marketer. Learned fast, made businesses a lot of money, and made enough myself to drop out in year two of University.

At age 22, I built NIE Number Fast out of frustration with Spanish bureaucracy. In 12 months, it scaled to €60K/month. Over four years, we helped 9,000+ people get their NIE number to work, buy property, and open bank accounts in Spain. In 2025, I sold the company’s IP.

At 23, I co-founded Luna.ai, one of the first AI sales agents. We were early beta users of OpenAI, 18 months before ChatGPT launched. After it did, Luna took off – 20,000 users, VC funding, a talented team, and recognition as one of the Top 10 most promising startups in the Netherlands. Fierce competition and Google/Microsoft’s crackdown on cold email forced us to pivot. Focusing on the most valuable part of Luna.ai for a more specific market, we have moved forward under the name Utopian Labs.

Today, I co-run Hair Extensions by Char with my girlfriend. What started as a single salon by the end of 2022 has grown into a boutique chain in Eindhoven, Amsterdam, and The Hague. Recognized in 2025 as one of the Top 100 salons in the Netherlands.

I’ve lived on both sides: from zero to growth, and from growth back to zero. Wins and losses. Exits and pivots. Through it all, one thing hasn’t changed: I love building. Starting, failing, learning, and getting back up.

Outside of work, I’m a new dad, I love spending time with my family, and I enjoy traveling the world.

Ervaringen
2022 - Present
Full Time Freelancing
Copr Design Studio, Milan, Italy
2020 - 2022
Creative Design Studio
Lead Designer, Oxford, UK
2017 - 2020
Industrial Design Engineering
Creative Project Head, Milan, Italy
Expertises
Wireframes 85%
User Interface 100%
Creative Writing 70%
Digital Development 75%
Pitch Decks 90%

"Be Brave, have Fun, and Make a Positive Impact"

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