Jean-Paul Klerks

Entrepreneur
Advisor
Fractional Go-To-Market Leader
From the Netherlands. Based in Amsterdam.
I help ambitious entrepreneurs think bigger, achieve more, and work smarter. Most business owners only see part of the picture. My superpower? Helping you see the full landscape and unlock opportunities you're missing. Together, we'll create a clear roadmap that fast-tracks your growth.
How I can help you
- Target audience & positioning
- Offer development
- Customer journey
- Website optimization
More customers, less hassle. Whether it’s Google Ads, social media campaigns, or smart tools for cold emailing and LinkedIn automation – I make sure you get a steady stream of new valuable prospects.
- Google Ads
- Social Ads (Meta, Youtube, TikTok, Pinterest)
- Cold Emailing, LinkedIn automation & Cold calling
- Conversion Optimization
- Marketing Automation
Your team makes the business. Good “hiring” is one of the hardest skills to develop. A strong team starts with the right people and a healthy culture. I help you with targeted recruitment, effective hiring processes, and building a dream team that works together seamlessly, even after years.
- Recruiting (Ads, LinkedIn automation and landing pages)
- Hiring
- Team Buiding
Get your finances working for your growth. Whether you need capital to scale or want to optimize your financial structure, I help you secure funding and build solid financial models that support your expansion plans.
- Fundraising
- Financial Modelling
Build a business that’s worth more and works without you. I help you create systems and strategies that reduce dependencies, increase efficiency, and position your company for maximum value – whether you’re planning an exit or just want a more valuable asset.
- Making shareholders dispensable
- Reducing dependencies
- Strategic acquisitions
Two ways to work with me
I typically work with two companies as a Fractional Go-To-Market Leader. Apart from that, I’m always open to exploring opportunities for joining as a co-shareholder.
2 to 16 hours per week.
For businesses with (signs of) product-market fit, looking for a strong strategy to scale further. My focus:
- Customer acquisition / lead generation strategy
- Setting up processes for scalable growth
- Using AI to increase efficiency
With a proven approach, I help you build a profitable business – that also runs when you’re on vacation for 6 weeks. This project typically lasts 3-4 years in which I work IN the business and we work together ON the business.
Ideal for ambitious starting entrepreneurs who have a great proposition but have less to spend. Together, we figure out the wheel and make it turn. I can help with / advise you on:
- Setting up business fundamentals
- Go-to-market strategy and customer acquisition
- Leveraging network for growth, fundraising and partnerships
- Financial modeling
- Recruiting en hiring
- Team development and culture building
- Setting up processes for scalable growth
- Using AI to increase efficiency
- Increasing business valuation
Free consultation before you invest?
No sales pitch. Just a ton of insights.
"An entrepreneur is someone who jumps off a cliff and builds a plane on the way down"
Contact

Robin Salimans
Founder & CTO @Utopian Labs
There’s no one better to work with when it comes to growth than Jean-Paul. Having worked with him for four years, I’ve seen him help dozens of companies grow in the software, e-commerce, and service sectors. He not only has deep expertise in the tools and strategies to scale products and businesses, but he’s also highly skilled at understanding customers and creating the ideal customer profile. You’ll find that Jean-Paul has incredible drive and is always years ahead of the curve. Someone like him is truly indispensable to your business!

Charlotte van der Steen
Founder @Hair Extensions by Char
Jean-Paul is a true entrepreneur with a keen eye for business and a real visionary. His strength? He doesn’t see obstacles on the road; instead, he spots solutions where others would get stuck. No challenge is too big for him. He is pragmatic and passionate about processes, but at the same time, he’s also guided by his emotions, a unique combination, if you ask me!