Jean-Paul Klerks

emj-10

Entrepreneur

Advisor

Fractional Go-To-Market Leader

From the Netherlands. Based in Amsterdam.

I help ambitious entrepreneurs think bigger, achieve more, and work smarter. Most business owners only see part of the picture. My superpower? Helping you see the full landscape and unlock opportunities you're missing. Together, we'll create a clear roadmap that fast-tracks your growth.

Value Proposition Go-To-Market Client Acquisition Lead Generation Customer Journey Conversion Optimization Brand Positioning Scalability / Processes AI Team & Culture Fundraising Value Proposition Go-To-Market Client Acquisition Lead Generation Customer Journey Conversion Optimization Brand Positioning Scalability / Processes AI Team & Culture Fundraising

How I can help you

Value Proposition

Everything starts with a strong value proposition. This is your foundation and the “magic bullet” for predictable growth. I help you craft a clear and compelling message that shows your unique value and convinces customers to choose you.
  • Target audience & positioning
  • Offer development
  • Customer journey
  • Website optimization

Customer Acquisition & Lead Generation

More customers, less hassle. Whether it’s Google Ads, social media campaigns, or smart tools for cold emailing and LinkedIn automation – I make sure you get a steady stream of new valuable prospects.

  • Google Ads
  • Social Ads (Meta, Youtube, TikTok, Pinterest)
  • Cold Emailing, LinkedIn automation & Cold calling
  • Conversion Optimization
  • Marketing Automation

Team & Culture

Your team makes the business. Good “hiring” is one of the hardest skills to develop. A strong team starts with the right people and a healthy culture. I help you with targeted recruitment, effective hiring processes, and building a dream team that works together seamlessly, even after years.

  • Recruiting (Ads, LinkedIn automation and landing pages)
  • Hiring
  • Team Buiding

Operations & Efficiency

Streamline your business to work smarter, not harder. I help you identify bottlenecks, automate repetitive tasks, and create systems that scale with your growth.

  • Scalability/Processes
  • Artificial Intelligence
  • Software

Financial

Get your finances working for your growth. Whether you need capital to scale or want to optimize your financial structure, I help you secure funding and build solid financial models that support your expansion plans.

  • Fundraising
  • Financial Modelling

Increasing Business Valuation

Build a business that’s worth more and works without you. I help you create systems and strategies that reduce dependencies, increase efficiency, and position your company for maximum value – whether you’re planning an exit or just want a more valuable asset.

  • Making shareholders dispensable
  • Reducing dependencies
  • Strategic acquisitions

Two ways to work with me

I typically work with two companies as a Fractional Go-To-Market Leader. Apart from that, I’m always open to exploring opportunities for joining as a co-shareholder.

Fractional GTM Leader - For businesses that want to start scaling

2 to 16 hours per week.

For businesses with (signs of) product-market fit, looking for a strong strategy to scale further. My focus:

  • Customer acquisition / lead generation strategy
  • Setting up processes for scalable growth
  • Using AI to increase efficiency

Co-shareholder - For entrepreneurs yet to start/starting out

With a proven approach, I help you build a profitable business – that also runs when you’re on vacation for 6 weeks. This project typically lasts 3-4 years in which I work IN the business and we work together ON the business.

Ideal for ambitious starting entrepreneurs who have a great proposition but have less to spend. Together, we figure out the wheel and make it turn. I can help with / advise you on:

  • Setting up business fundamentals
  • Go-to-market strategy and customer acquisition
  • Leveraging network for growth, fundraising and partnerships
  • Financial modeling
  • Recruiting en hiring
  • Team development and culture building
  • Setting up processes for scalable growth
  • Using AI to increase efficiency
  • Increasing business valuation

Free consultation before you invest?

No sales pitch. Just a ton of insights.

"An entrepreneur is someone who jumps off a cliff and builds a plane on the way down"

Contact

emj-5

Let's explore your growth opportunities